View Boston: Prudential Elevator Cab Redesign and Modernization
A New View of Boston: The Prudential Tower's Spectacular Observatory Experience
Bostonians and tourists are now able to enjoy the long-awaited opening of a new interactive observatory experience at the top of the Prudential Tower, now known as “View Boston,”. Developed by our longtime client BXP and designed by the Boston studio of Perkins&Will, View Boston encompasses three floors of interior and exterior observation decks, hospitality venues, and interactive exhibits offering a bird’s-eye view of the city.
EID partnered with Schindler Elevator and AV industry pioneers Electrosonic to upgrade three express elevator interiors into a canvas for storytelling at View Boston.
Fourteen 55" displays in each cab combined with immersive audio makes the 1400 ft/min ride to the 52nd floor an unforgettable experience.
As the name suggests, the main attraction of View Boston is the unmatched panorama of the city and surrounding region. The guest experience is designed as an episodic journey, beginning with a new entrance located within the Prudential Center. Visitors descend into the queueing area, the lights dim, and the spaces compress in anticipation of the ride to the top of the tower.




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